Whiteboard animation benefits, what are they and how can they help my business? Perhaps this is something you’ve asked yourself after all, Whiteboard animation is quickly becoming one of the most popular forms of visual communication, and for good reason.
This engaging medium is not only visually appealing, but it also provides a powerful way to tell stories and convey complex ideas in a simple and relatable way. Join us as we dive into the world of whiteboard animation and discover exactly what it can do for your business objectives.
What Is A Whiteboard Animation?
Whiteboard animation is a unique video style that showcases static images being drawn on the screen, accompanied by a narration that guides the audience through the story being told. These animations are simple yet highly engaging, making them an effective tool for visual communication.
As video marketing has become a key aspect of successful marketing strategies in recent years, more and more businesses are turning to video as a way to connect with their target audience. It’s no secret that consumers are more likely to watch a video about a product than read about it, and many marketers cite video as their top form of ROI. With this in mind, incorporating video into your business plan is a must.
When it comes to choosing the right style of video for your business, whiteboard animation is a highly effective option. These videos are an innovative way to advertise and market your services or products, and can be tailored to a variety of specific industries without any unnecessary fluff. Additionally, whiteboard animation is designed to be focused, ensuring that your message is heard loud and clear.
Are Whiteboard Videos Effective
Whiteboard animation videos have been proven to be an effective marketing tool, with a number of studies and statistics supporting their impact. According to a study by Wyzowl, 86% of businesses reported that they have used whiteboard animation to explain their products and services, and 89% of people who watched whiteboard animation videos were convinced to buy the product or service. This high success rate is likely due to the unique visual style and captivating storytelling that whiteboard animation provides.
Another study by Wearecognitive found that videos with a whiteboard animation style had an increase of audience retention by 15%, compared to the industry average of 5%. This indicates that whiteboard animation videos are more likely to grab the attention of viewers and encourage them to take action.
Additionally, whiteboard animation videos have been shown to increase retention rates by around 20%. This means that viewers are more likely to remember the message being conveyed in a whiteboard animation video, which is key to building brand awareness and driving conversions.
Overall, whiteboard animation videos are an effective marketing tool that can help businesses and marketers connect with their target audience and achieve their marketing goals. They are versatile, visually engaging and are able to retain audience attention. Therefore, it’s not a surprise that more and more businesses are turning to whiteboard animation as a way to promote their products and services.
Some The Other Whiteboard Animation Benefits
- Engaging: Whiteboard animation is a unique and engaging way to present information, ideas, and products, which can help to capture the viewer’s attention and keep them engaged throughout the video.
- Interactive: Whiteboard animation can make learning more interactive and engaging, which can help to increase retention and understanding of the material.
- Memorable: The hand-drawn illustrations and animations used in whiteboard animation can make the information more memorable and easier to recall.
- Versatile: Whiteboard animation can be used in a variety of contexts and for a variety of purposes, from promoting products and services to educating and training.
- Cost-effective: Whiteboard animation can be more cost-effective than other types of animation, such as 3D animation.
- Creative: Whiteboard animation allows for a lot of creative freedom, allowing to create a unique and distinctive style that sets your brand apart.
- Easy to understand: The use of simple illustrations, animations, and voiceovers make it easy for viewers to understand complex concepts and ideas.
What Is Whiteboard Animation Used For?
Imagine being able to take your audience on a journey of discovery, using hand-drawn illustrations and animations to break down complex concepts and ideas into bite-sized pieces of information. This is why it’s a great medium for so many niches and industries.
Whiteboard animation is a dynamic and versatile medium that can be used to achieve a wide range of objectives. Whether you’re a business looking to explain complex products or services, an educator wanting to make learning more interactive, or an online retailer looking to give customers a better understanding of a product before purchase, whiteboard animation can help you achieve your goals.
With whiteboard animation, businesses can use hand-drawn illustrations and animations to break down complex concepts and ideas into easy-to-digest pieces of information. It’s a great way to promote new product launches and engage with customers in a unique way. Educators can use it to make learning more interactive and engaging, helping students to retain information better. Online retailers can use it to give customers a better understanding of a product before they make a purchase, increasing the chances of a sale.
Whiteboard animation can also be used to present data-driven insights in a visually captivating way. This makes it easier for audiences to understand and recall. It’s a great way to tell a story, create a brand character, and have more creative videos for training and e-learning.
Whiteboard animation is a versatile tool that can elevate awareness of a service or product. Its range of potential uses extends beyond traditional marketing methods, making it an effective way to drive business growth.
Types Of Whiteboard Animation
There are a variety of different types of whiteboard animation, each with their own strengths and uses. From explainer videos that break down complex subjects to product demonstrations that showcase features and benefits, whiteboard animation can be used in a variety of contexts to make information more engaging and interactive.
1. Explainer Whiteboard Animation
Explainer whiteboard animation is a popular style of whiteboard animation that is used to explain complex concepts or ideas in a simple and easy-to-understand way. These types of videos often use hand-drawn illustrations, animations, and voiceovers to break down complex subjects into manageable chunks of information.
This style of whiteboard animation is perfect for businesses that want to educate their customers about their products or services, or for educators who want to make learning more interactive and engaging.
2. Product Demonstration Whiteboard Animation
Product demonstration whiteboard animation is a great way to showcase the features and benefits of a product or service. These types of videos use hand-drawn illustrations, to walk viewers through the product and demonstrate how it works.
This style of whiteboard animation is perfect for businesses that want to showcase their products in a compelling and involved way. This is best for online retailers that want their customers to better understanding of a product before purchase.
3. Animated Infographic Whiteboard Animation
Animated infographic whiteboard animation is a unique and effective way to present data and statistics in an engaging and interactive way. These types of videos use hand-drawn illustrations, animations, and voiceovers to present data and statistics in an easy-to-understand format.
This style of whiteboard animation is perfect for businesses that want to present data-driven insights in a visually engaging way, and for educators who want to make learning more interactive and engaging.
4. Promotional Whiteboard Animation
Promotional whiteboard animation is a great way to generate excitement and interest in a product or service. These videos use hand-drawn illustrations, animations, and voiceovers to create a sense of urgency and encourage viewers to take action. If you want to create a buzz around a new product launch, or drive sales this is for you.
5. Storytelling Whiteboard Animation
Storytelling whiteboard animation is a unique and engaging way to tell a story. They use hand-drawn illustrations, animations, and voiceovers to bring a story to life and capture the viewer’s attention. This type of whiteboard animation is perfect for businesses that want to create emotional connections with their customers. It’s also great for educators who want to make learning more interactive and engaging.
6. Educational Whiteboard Animation
Educational whiteboard animation is a great way to make learning interactive and engaging. These types of videos use hand-drawn illustrations, animations, and voiceovers to explain concepts, ideas, and theories in an easy-to-understand way.
This style of whiteboard animation is perfect for educators looking to enhance learning experiences and make them more memorable. It also works well for online education platforms as it helps students to retain information better.
7. Animated Character Whiteboard Animation
Animated character whiteboard animation is a creative way to bring characters to life and tell a story. These types of videos use hand-drawn illustrations, animations, and voiceovers to create an engaging and interactive experience.
This whiteboard animation style is great for businesses that want to create a memorable brand character. It can also be used for educators who want to make learning more stimulating by using relatable characters.
In conclusion, whiteboard animation is a game-changer in the world of communication and storytelling. With its ability to bring abstract concepts to life and make them relatable, whiteboard animation has the power to captivate and educate audiences of all ages and backgrounds.
Not only does it make information easy to digest and retain, but it also adds a level of entertainment and engagement that will keep viewers hooked. But it’s not just a tool for entertainment, it can also be used to explain complex ideas, promote a product or service, and even train employees. The possibilities are endless with whiteboard animation. So, if you’re looking to make a lasting impact and truly connect with your audience, it’s time to bring whiteboard animation into the mix.