Let’s face it: People don’t want to spend their time researching businesses – they just want to find them with ease. For that reason, local SEO has become a complex balancing act between website design and on-page optimization techniques as well as link building strategies.
Most importantly, however, it’s also about analysing your site on an individual keyword basis so you can see where your efforts need to be redoubled. With that in mind, In this article, we’ll show you 4 easy ways to increase domain authority.
What is Domain Authority?
Domain Authority refers to the level of trust Google has in your website. It’s a critical metric for local SEO because it’s one of the first things Google looks at when deciding how to rank your site. As such, it’s helpful for marketers to have a basic understanding of the metric and what effect it has on their local marketing campaigns.
As you can imagine, a high Domain Authority is preferable to a low one. The metric is calculated based on a number of different factors, including the age of your website, its links, and the quantity and quality of its content. While it’s possible to increase your DA, it’s best to start with a healthy score, as it can be very difficult to recover from a low rating.
How to calculate Domain Authority
When you log into Google Search Console, you’ll see a list of metrics related to your website. Under the “Health” heading, you’ll see a list of “Healthy Site Metrics,” including your Domain Authority.
At this point, you can simply click on your Domain Authority number to see a breakdown of its components. More often, you’ll want to take the metric a step further and calculate it for yourself. This can help you get a more detailed look at your current DA score, which can also help you to determine what you need to do to improve your website’s likelihood of ranking well in Google’s search results.
Why is Domain Authority Important?
As we mentioned earlier, Domain Authority is one of the first things Google considers when it comes to ranking websites. While there are many factors that go into this metric, one of the most important is trust. The premise is that if someone types in a keyword, they should be shown results that are trustworthy and helpful. That’s why Domain Authority is so important for local SEO specialists. It’s almost impossible to rank for a local keyword if you don’t have a website at all, let alone a well-designed one that’s been built around your target customer. If your website’s Domain Authority is low, you won’t rank for any keywords, period.
4 Easy Ways to Increase Your Website’s DA
There are a number of ways you can attempt to improve your website’s Domain Authority. Here are a few of the most effective strategies. –
Build a quality backlink profile –
A backlink is a link from another website that points to your site. In other words, it’s a vote of confidence from another website that you’re worthy of being ranked highly. Unfortunately, backlinks are also one of the most important metrics in calculating a website’s Domain Authority.
The two factors most important to consider when building backlinks are the quality of the links and the number of links. Links from websites with a high Domain Authority are worth more, but you can also try to simply increase the number of backlinks to your site by writing quality content and asking other bloggers to link to your posts on their websites.
Create fresh content
Google is constantly looking for reasons to rank your site low, and having a stale website with out-of-date information is one of the easiest ways to lose your Domain Authority. Make sure you’re publishing new content on a regular basis, and make sure you’re also updating older posts with new data and insights. A website that’s constantly growing and evolving is much more likely to maintain a high Domain Authority than one that’s left to languish with outdated information.
Improve the design of your website
Design is another metric that Google uses when calculating Domain Authority, so it’s important to make sure your site looks modern and trustworthy. A cluttered, confusing design is a quick way to lose your DA points. It’s essential to make sure your website is easy to navigate and that it provides your visitors with the information they need.
Work on your Google My Business listing
You should also be sure to optimize your Google My Business listing with the appropriate keywords and information so Google knows what your business is all about. Make sure you’ve added high-quality photos of your business and contact information. Google also takes the design of your GMB page into consideration when calculating your DA score, so make sure it looks professional and trustworthy.
Bottom line
The Domain Authority metric plays a huge role in your website’s ranking on Google, and it’s important to understand how it works and what you can do to improve it. First and foremost, you need to build links to your site and make sure you’re linking to high-quality websites, as this is one of the easiest ways to improve your DA.
You should also make sure your website is updated with fresh content, designed well, and optimized for your target keywords. For local SEO specialists, Domain Authority is a critical metric, and it’s something that needs to be monitored and maintained regularly.